The world of animation has diversified from film, TV, games and entertainment sectors to many other industries. Digital animation is used for advanced training, simulation and planning programmes, medical diagnosis, interactive learning and architectural virtual walk-through. Increasingly works from advanced countries are being outsourced to countries like Malaysia.

This ever-growing industry portrays markets into various fields of research such as behavioural analysis, architectural visualization, script to screen process, and elements of filmmaking. These are among the areas covered in the design practice.

The BA (Hons) in Animation explores the fundamental aspects of Animation using contemporary approaches. Students are taken through a comprehensive programme of study aimed at developing creative thinking, technique, intellectual investigation and professional practice. The programme is designed to be strongly practical and industry-oriented in character. Students explore their own creative vision within the context of this diverse, multi-disciplinary medium with the aim of shaping and developing the promising regional industry. Their understanding of industry will be enhanced through involvement in the semester long internship, improving their potential for eventual employment upon graduation.

The outline of the programme concentrates on all stages of the production process similar to the workflow practised by professionals from related industries. Students will undergo a series of hands-on professional training to develop their skills in an industry based learning system.

• 2 Principles STPM/A Level or equivalent or
• 5 credits SPM/O Level or equivalent and
• Limkokwing Foundation in Design